• AFR_SiteUI_1200px_v3
  • AFR_SiteUI_1200px_productlist_v2
  • AFR_SiteUI_1200px_productdetail_v2
  • AFR_SiteUI_1200px_events
  • AFR_SiteUI_1200px_requestinfo

Affordable Furniture Rental needed a simple and intuitive website to showcase their upscale furniture offering, offer users a simple way to learn about AFR, and drive them to reach out for more information. These goals translated directly into the hierarchy of the content of the homepage, as well as the global elements. The client wanted to convey the upscale and very modern style of their product offering, as well as a service-centered approach, so we made sure to highlight those elements via the user interface and used a simple type and color treatment for the logo with clean and trendy curves.

The site is designed to be responsive, utilizing Twitter bootstrap, web fonts, CSS3 and HTML5.