• IllinoisLottery_JayChiat_frame01
  • IllinoisLottery_JayChiat_frame02
  • IllinoisLottery_JayChiat_frame03
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  • clickpickplay
  • Homepage_Tile_01street
  • Homepage_Tile_02friends
  • Homepage_Tile_03hammock
  • QuickPickAnything_Banner_Storyboard

While on the Illinois Lottery account at Critical Mass, I collaborated with strategy to create a case study presentation to tell the story of the Illinois Lottery brand transformation and the strategy, sweat, and tears that went into it. It was submitted for a Jay Chiat Award.

I also worked closely with creative directors to help write and design creative concepts for various homepage tiles and banner ads designed to raise awareness and drive consumers to play the Illinois Lottery via their newly launched online-play feature.