• jcpwedding_site

JCPenney has a very popular digital wedding catalog, where brides and grooms can go to explore items for their big day. I was tasked with designing a web presence that would leverage many pieces of data and bring them to a point, while providing a useful and easy to use experience. The site gives control to the user in allowing them to view the catalog in a number of ways, including a “page flipping” experience. I also worked with a team of front end developers to translate the visual and interaction design as it was intended.