• rocafella01
  • rocafella02
  • rocafella03
  • rocafella04

Early in my career I was connected with a young artist … the now famous Kanye West. I worked with him and his team to determine their needs and style and went on to create a website pitch for his official website. While he ended using a website given to him by his record label “Roc-A-Fella Records” (Jay-Z, Kanye West, Cam’Ron, Memphis Bleek, etc.) I moved to New York City to work for the label in their New Media Marketing department as an art director and digital marketing assistant, working on campaigns and projects of all sorts. I helped manage the label’s website RocAFella.com via creating graphics and content, created and executed marketing initiatives via managing the national digital street team, amongst other random things. The projects shown here show a sample of some of the graphics and websites I designed for them.